The New Learn To Swim Campaign LS Tee, White
We re-created a popular 1940 poster from the WPA’s (Works Progress Administration) ”Learn to Swim Campaign’ promoting “all” to learn how to swim. The nationally distributed graphic depicts the literal racial separation that existed at many of the municipal pools in American cities at that time.
We decided to update the image by integrating the once segregated group of swimmers present in original poster.
Screen-Printed by LQQK Studio’s
A portion of the proceeds will be used to buy swimming lessons for underprivileged Black youth at Bedstuy’s YMCA this Summer.