The New Learn To Swim Campaign LS Tee

We re-created a popular 1940 poster from the WPA’s (Works Progress Administration) ”Learn to Swim Campaign’ promoting “all” to learn how to swim. The nationally distributed graphic depicts the literal racial separation that existed at many of the municipal pools in American cities at that time. 

We decided to update the image by integrating the once segregated group of swimmers present in original poster.

Net-profit will be used to buy swimming lessons for underprivileged Black youth at Bedstuy’s YMCA this Summer.


All T-Shirts will ship week of June 15th.